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Stop the Website Shame!

Stop the Website Shame!

Are you ashamed of showing people your website? Don't hand out your business cards because you don't want people going to your site? You are missing out on prospects, leads and sales! Let's stop the website shame. I want you to proudly give out your website address,...

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Branding as an Emotional Experience

Branding as an Emotional Experience

"If you don’t have a handle on the emotional side of the engagement with your brand, you might as well spend your marketing budget on coupons." ~Robert Passikoff Have you watched a Coca-Cola ad lately? You probably have - they are everywhere. Maybe you saw animated...

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Offline Marketing – Going Back To Your Roots

Offline Marketing – Going Back To Your Roots

Sometimes, it’s easier for us to remember to promote our businesses online, especially since we’re probably online a good portion of the day anyway. But what we tend to forget is before the World Wide Web and before the hype of social media, all we had was the...

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