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Branding as an Emotional Experience

Branding as an Emotional Experience

"If you don’t have a handle on the emotional side of the engagement with your brand, you might as well spend your marketing budget on coupons." ~Robert Passikoff Have you watched a Coca-Cola ad lately? You probably have - they are everywhere. Maybe you saw animated...

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Offline Marketing – Going Back To Your Roots

Offline Marketing – Going Back To Your Roots

Sometimes, it’s easier for us to remember to promote our businesses online, especially since we’re probably online a good portion of the day anyway. But what we tend to forget is before the World Wide Web and before the hype of social media, all we had was the...

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